Lexington Pizza Parlour, situated on the border of East Harlem and the Upper East Side, is a cherished neighborhood pizzeria renowned for serving some of the finest slices in Manhattan. By day, the venue bustles as a popular pizza joint, and by night, it transforms into a cozy trattoria.
As Joalia's first client over four years ago, Lexington Pizza Parlour exemplifies a brand that doesn't take itself too seriously, embracing a fun and loving ethos that is evident across all its platforms.
Goals & Services
During the height of the COVID-19 pandemic, we worked closely with Lexington Pizza Parlour to help sustain their business by leveraging their community-oriented philosophy. We facilitated donations that enabled the restaurant to provide meals for frontline workers, exemplifying their commitment to giving back to the community.
This generous initiative garnered recognition from Forbes and other notable publications, further solidifying the restaurant's reputation as a compassionate and beloved neighborhood institution.
We have successfully collaborated with Lexington Pizza Parlour to amplify their engaging and light-hearted brand identity. By emphasizing their fun-loving nature and strong community ties, we have enhanced their connection with local patrons and elevated their standing as a favorite destination for both casual and trattoria-style dining experiences.
Our partnership with Lexington Pizza Parlour showcases the power of authentic and strategic marketing in maintaining a brand's unique identity and promoting its core values, even during challenging times.